Installation Art

May 10, 2019












The concept
VERY DURABLE/ MUY FUERTE is a temporary installation consisting of cardboard boxes that are
labelled with phrases we usually encounter in our day to day artistic and commodity production.
Works of art travel in boxes to other places, other realities, other cultures, other hands, always with
the label “Very Fragile/ Muy Frágil”. The exhibition will build on this phrase, to reflect on the fragility
of social values, particularly human and civil rights. Closed boxes labelled with red tape and stickers
will hold this content and will be handled in the exhibition, without anyone being aware of what is
inside the box. VERY DURABLE is divided into two interlaced fields of action:
The Project
The installation will be presented in seven columns of superimposed cardboard boxes (1x4m). The
space will be covered with open boxes, highlighting the texture of the material and giving the viewer
the feeling of being inside a large box (estimate of 300 boxes). There will be different labels attached
to the boxes: FRAGILE, AND VERY FRAGILE. VERY DURABLE is therefore inspired by the fragility of
each viewer. Each box in its format and size allows the public the possibility of interpreting and
adapting to this “fragile” content, and stimulates introspective and social reflections. The cardboard
pillars will leave enough space to allow the public to move between them and see up close the VERY
FRAGILE labels, which are the opposite of the initial disclosure VERY DURABLE – a contradiction we
are interested in exploring.
A public personality will have their face covered with a cardboard box and the two artists will write
on the cardboard "Muy Frágil". The actor will remove the mask and talk about the issue of Human
Rights. It is very important to note that the project has a clear sociocultural intention. It is feasible
and can be executed without any problem within the established time period, since the two
components of the group have enough experience with this type of projects.

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